Saturday 16 July 2011

Proton outsells Perodua in H1 2011




Since the launch of the new Myvi, Perodua became the most popular brand in Malaysia. Therefore, news that Proton has finally overshadowed its main competitor was big news.
Although the number for June has yet to be finalised, Proton outsold Perodua in January and May and this was enough to push the Shah Alam carmaker's cumulative num­bers ahead of the rest.
Industry insiders say the implementa­tion of the new Hire Purchase Act (HPA) has hurt the sales of Per­odua more than Proton in June and this will further consolidate their leadership position in the sales chart.
Perodua reported sales shrinkage of between 25 and 30 per cent as a result of the new HPA while Proton says their June numbers fell between 10 and 20 per cent.
According to published MAA data, Proton sold 72,211 vehicles in the first five months while Perodua found 70,597 buyers for their models.
Proton's sales made up 28 per cent of the market total and by June, that figure was expected to rise to slightly above 30 per cent.

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